Racebred is an iconic company established for over 30 years, I was tasked with recreating a visual identity that communicated Racebred’s apparel expertise & positioned them as the best in the business.

Stage two in this make over was to completely overhaul Racebreds' online presence. The best solution was an open source platform, with some custom scripted add ons to give Racebreds' valued client base a functional, easy to use online resource.