AA Auto Service

I was introduced to the AA Auto Service team by a good friend that works there, he told me they didn’t know how to ‘do that advertising stuff’.

So, I started from scratch by organising some focus groups to confirm some learned assumptions and pieced together a 12 month strategy for the team. Take a look at the strategy here.

The proof was in the pudding & the AA Auto Service group had their most profitable period in 17 years, which made everyone happy!